Agents who are considering changing their CRM software should open their eyes to the new possibilities that are on offer, according to a major independent agency.

Chris Moody, Associate Director of Bristol’s Ocean who have 10 sales and six lettings offices in the city, agrees the thought of upgrading a CRM system is daunting but says the benefits far outweigh the drawbacks.

Moody says that though the company’s previous CRM was functional much has changed in terms of interface and workflows in recent years, and there are now “some fantastic new players” offering many benefits for agents.

He says that his agency’s switch to the Apex27 CRM system has been “seamless and a lot smoother” than they imagined, thanks to a direct working relationship with Apex27’s business owners and development team and their “within the hour” customer support.

Not only has the process been smooth but the many new features Apex27 offers has produced tangible business benefits too.

Chris Moody of Ocean says: “Apex27 has provided us with a solution that allows us to provide a superior and more seamless service to our clients. It also makes the day to day job a much more pleasant experience for our teams.

“The new workflows Apex27 offers allows more productivity and efficiency. Our teams can work with complete mobility having their operating system in their pocket. They can offer more to their clients in their homes as well as from their desks. They can offer even better customer care and generate more business.”

He summarises: “Admittedly we were nervous about committing to a new provider but their previous experience gave us comfort and I can 100% confirm we made the right decision.”

James Wright, Founder of Apex27, says: “We’re delighted that Ocean have had such a positive experience when switching to our CRM. It endorses all the work we’ve put into making Apex27 a completely new CRM offering which we believe is far better than anything available before.

“Not only that, but it recognises the huge effort our team put into making the switching process straightforward, so agents can focus on what they want to be doing – selling and letting more homes!”

About Apex27

More information about Apex27 estate and letting agency CRM is available from the Apex27 website.

Apex27 is a fully featured, cloud based platform designed to work the way agents work. It offers multiple features including diary, lead tracking, reporting, brochure creation, social media and numerous valuable integrations all from a single, easy to use dashboard.

More information about Ocean is available from the Ocean website.